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As a direct medium, digital has proven itself for acquistion drives; but has not yet been fully exploited in South Africa for branding and engagement.
Plum's access to 24 million highly profiled consumer records enables your brand to directly engage with your target market reaching 2,83 million consumers every month over a 6-month period through the SMS, MMS or email channels.
Plum uses these digital mediums to create differentiated branding and engagement campaigns: |
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SMS Engagement
Engagement is not only about building your brand with your existing customers; but also to find new customers.
Plum’s marketing database consisting of 24 million highly profiled records enables you to communicate in a segmented and relevant way. |
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MMS Engagement
As a growing medium, MMS is perfect for engagement with your existing customers; or to build brand (without pushing sales) with segmented consumers.
The combination of images, video and other media rich content ensures that your message breaks through the clutter |
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USSD Engagement
As easy as it is to load prepaid airtime to your phone, USSD is just as simple to use for low cost mobile surveys and competitions, or to gather additional information on your customer database.
- User selected customisation and segmentation
- Works on all handsets
- Extremely low cost
- Fast and responsive
- Interactive navigation |
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Email Engagement
Email marketing is fast, effective and measurable.
Whether you are looking to retain your existing customers or build a brand campaign; email is direct and enables you to deliver your message in a targeted and attractive manner. |
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| WAP Engagement |
| Mobile advertising provides you with targeted access to mobile users: |
- Mobile advertising is easy to buy and measure |
- Sophisticated targeting capabilities and low-cost customer acquisition with measurable return on investment |
- Research shows that mobile campaigns out-perform online campaigns across key metrics |
- The mobile advertising market is growing rapidly as increasing numbers of people use devices such as smartphones and iPads |
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