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Plum Consulting works with our clients to formulate convergence strategies, to leverage digital media to best advantage.
We understand the value of traditional media and believe that a hybrid model, introducing digital media gradually into the mix is most effective, overlaying both traditional and digital marketing strategies.
We work with our clients to create a differentiated hybrid strategy:
- Interrogate the current marketing initiatives
- Seek gaps in the current marketing strategy
- Give insights and recommendations to refine your existing digital marketing initiatives
- Make recommendations regarding the appropriate digital platforms and providers to enhance current marketing initiatives |
| Introducing Sam Michel |
| Early Career |
| - Sam qualified as an attorney at law (University of the Witwatersrand) |
| - Co founder of design studio, Marcus, Katz, Michel (MKM) |
| - Partner in Freedman & Rossi advertising agency |
| - Group client service director and brand planning director, BBDO |
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International (trained in New York) |
| Retail Expertise |
| - Group marketing director for the Edgars chain (8 years) |
| Mobile Expertise |
| - Marketing Director MTN mobile network (4 years) |
| - Co-creator & chief of MTN's digital incubator (known as Airborn), to |
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develop innovative strategies in the wired and wireless convergence space |
| - Worked with International brands such as, Orange (UK), Wind (Italy), America |
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Online (USA), I.C.Q (Israel). Virgin mobile (UK), MIH (Beijing) |
| Convergence Marketing Expertise |
| - Sam Michel convergence marketing consultancy focused on retail, |
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relationship, and brand convergence consulting |
| Recent clients include: |
| Foschini, Galaxy & Co, Coricraft, SA Gold Coin Exchange, Builders Warehouse, Discovery Health, Reckitt Benckiser (Global), Smith & Nephew |
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