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Lead generation refers to the creation or generation of prospective consumer interest; or an enquiry into a company’s products or services. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers.
Worldwide, the 3 most effective methods of marketing to acquire leads are: Web marketing, Email and Mobile. In South Africa, SMS is the key method (due to the proliferation of cellphones and lack of access to computers).
Selecting a service provider to supply you with qualified and useable leads at a low cost per acquisition can be tricky, Plum specialises in effective lead generation and promises a lower cost per acquisition with high conversion rates.
Plum uses the following digital mediums to create differentiated aquisition campaigns: |
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SMS Acquisition
SMS is highly effective in driving response-based marketing… no spam; but communicating the right message to the right person at the right time, so that they can respond right away! |
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MMS Acquisition
Image, video and other media rich content ensures that your message breaks through the clutter
- Detailed segmentation of consumers
- Increased user interactivity through multimedia
- Delivery customised to each handset
- MMS messages can be stored and forwarded (or locked)
- Delivery and read-reply reporting
- WAP Push potential |
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| Mobile Advertising Acquisition |
| Mobile advertising provides you with targeted access to mobile users: |
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Mobile advertising is easy to buy and measure |
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Sophisticated targeting capabilities and low-cost customer acquisition with measurable return on investment |
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Research shows that mobile campaigns out-perform online campaigns across key metrics |
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The mobile advertising market is growing "very rapidly" as increasing numbers of people use devices such as smartphones and iPads |
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Email Acquisition
E-mail marketing is often reported as second only to search engine marketing as the most effective online marketing tactic [Source: Wikipedia]
Plum has a database of over 2.5million profiled email addresses
From pure brand, to customer acquisition campaigns, Plum's email services can effectively communicate with your target market. |
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Web Marketing Acquisition
There are literally millions of South Africans that use the Net on a daily basis. 84% of these will look at your website before making a decision to purchase.
Plum Solutions will link you to these users every second of every day.
From Pay-per-Click (PPC) campaigns, through to social media optimisation (SMO), our professional website marketing services are designed to meet the specific needs of your website and your business. |
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