Need a Reputable Lead Provider? Selecting a service provider to supply you with qualified and useable leads at a low cost per acquisition can be tricky. |
|
Email Marketing: Still Alive 'n Kickin' Blind Date Anyone?With the rapid adoption of all that social media has to offer; one might be tempted to think that email is old hat. Well, email with the right data and a killer offer is still hugely successful. After all, it’s still a primary communication tool, right? |
|
|
Gary Berman, MD of Plum Solutions, a leading data provider, points out that “most companies think that going ‘mobile’ via bulk SMS or MMS is enough. But we focus on delivering the right message to the right audience. We consult extensively with the brand managers, clearly defining their objectives, and only then do we produce and implement campaigns.” Sex, age, income and location are critical demographics. Beware of obsolete or undated data. Mr. Berman continues, “It’s about understanding the needs and wants of your client. Price is one of several considerations. Anything less, you might as well be going on a blind date. You never know what you are going to get!” |
|
